How to Feature Your Company on Border Collie Rescue’s Website

Supporting a non-profit organization like Border Collie Rescue (BCR) is not only a meaningful way to give back to the community, but it can also be an excellent opportunity to increase your company’s visibility and align your brand with a cause that resonates with animal lovers. By featuring your company on BCR’s website, you can showcase your commitment to animal welfare while reaching a dedicated audience of pet owners, rescue advocates, and Border Collie enthusiasts.

Why Partner with Border Collie Rescue?

BCR is a well-respected non-profit organization that has been rescuing and rehoming Border Collies across South Africa since 1997. With a loyal following and a strong online presence, BCR’s website attracts visitors who are passionate about dogs, particularly Border Collies. Partnering with BCR allows your company to tap into this engaged audience while supporting a cause that makes a tangible difference in the lives of animals.

Ways to Feature Your Company

There are several ways your company can be featured on BCR’s website, each offering unique opportunities to highlight your brand and demonstrate your commitment to the community.

1. Sponsorship Opportunities:

Event Sponsorship: Sponsor one of BCR’s fundraising events or adoption days. Your company’s logo and information will be prominently displayed on the event page, promotional materials, and social media posts related to the event.
Program Sponsorship: Support specific BCR programs such as the foster care initiative or veterinary care for rescued dogs. Sponsors receive recognition on the relevant program pages, along with a link to your company’s website.

2. Corporate Donations:

Monetary Donations: Contribute a financial donation to BCR. In return, your company will be featured on the “Our Supporters” page, where you can include a brief description of your business, your logo, and a link to your website.
In-Kind Donations: Donate goods or services that BCR can use, such as dog food, bedding, or professional services. Companies providing in-kind donations are acknowledged on the website with a description of the donation and a link to your site.

3. Collaborative Campaigns:

Cause Marketing: Partner with BCR for a cause marketing campaign, where a portion of your sales during a specific period is donated to the organization. BCR will promote the campaign on its website, social media channels, and newsletters, driving traffic to your business while raising funds for a good cause.
Awareness Campaigns: Work with BCR to create content that highlights both the work of the organization and your company’s involvement. This could include blog posts, interviews, or video content that is shared on BCR’s website and social media platforms.

4. Employee Engagement:

Volunteer Program: Encourage your employees to volunteer with BCR. Companies that participate in BCR’s volunteer program receive recognition on the volunteer page, showcasing your company’s commitment to community service and employee involvement.
Matching Gift Program: Implement a matching gift program where your company matches donations made by employees to BCR. This can be promoted on both BCR’s website and your internal communications.

The Benefits of Featuring Your Company on BCR’s Website

Enhanced Brand Image: Associating your company with a respected non-profit like BCR enhances your brand image by showcasing your commitment to social responsibility and community engagement.
Targeted Audience Reach: BCR’s audience includes dedicated pet owners, animal lovers, and advocates who are likely to appreciate and support companies that share their values.
Positive Publicity: Being featured on BCR’s website can generate positive publicity for your company. This can lead to increased brand recognition, customer loyalty, and potentially new business opportunities.
Networking Opportunities: Partnering with BCR opens doors to network with other like-minded businesses and individuals who are also passionate about animal welfare.

How to Get Started

If your company is interested in being featured on BCR’s website, the process is straightforward:

Contact BCR: Reach out to BCR through their website or email to express your interest in partnering. Provide details about your company and the type of support you wish to offer.
Discuss Opportunities: BCR will work with you to identify the best opportunities for your company based on your goals, whether that’s sponsorship, donations, or a collaborative campaign.
Finalize the Partnership: Once the details are agreed upon, BCR will update their website to feature your company according to the partnership terms. You’ll also receive materials and support to promote your involvement with BCR.
Promote the Partnership: Take advantage of this partnership by promoting your company’s involvement with BCR on your own website, social media, and marketing materials. This not only raises awareness for BCR but also highlights your company’s commitment to making a difference.

Conclusion

Featuring your company on Border Collie Rescue’s website is more than just a marketing opportunity—it’s a way to make a meaningful impact. By partnering with BCR, your company can help provide a better future for Border Collies in need while demonstrating your values to a passionate and engaged audience. Whether through sponsorship, donations, or collaborative campaigns, your involvement will be a testament to your commitment to animal welfare and community support. Reach out to BCR today to explore how your company can get involved and make a difference.